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Morphe Cosmetics has worked with artists including James Charles, Jeffree Star, and Jaclyn Hill in the past few years. Hill has developed several eyeshadow palettes, the most popular of which being her mini palette series. Charles recently created an eyeshadow palette called "Unleash Your Inner Artist”.
Morphe began as a trade show business. Chris and Linda Tawil, Morphe's co-founders, saw opportunities to set the company apart in a competitive marketplace. For example, they saw a need to give makeup lovers a lot of eyeshadows for not a lot of money. This was how the iconic 35- colour eyeshadow palette was born. It literally broke the Morphe website when they first sold it.
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