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1968
During the Miss America Competition in Atlantic City
Broadway, the infamous "Freedom Trashcan Protest" took
place. 400 women protested against cultural pressure by
tossing their bras, cosmetics, and hairsprays in the trash. 1977
The first sports bra was created in 1977 by three students from
Vermont University, Lisa Lindahl, Linda Mille, and Polly Smith.
They called it the Jogbra. It was the talk of the town, made
from two jog straps that were stitched together. The girls
swooned over numerous well-known underwear companies.
1990
On her Blond Ambition Tour, pop artist Madonna made a strong
fashion statement. She displayed her pointed cone-shaped
corset (designed by Jean-Paul Gaultier). 2000
The most elaborate and expensive pair of underwear ever
constructed, the $15 million Red Hot Fantasy Bra is composed
of red satin with hand-cut Thai rubies and diamonds. It is
included in the Guinness Book of Records.
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